In today's Internet developed, the update and development of products in the new marketing era need a strong sense of substitution. New era marketing based on the current industry. And the traditional outdoor advertising, in the interaction and the sense of substitution and other aspects are not strong. Now become the bottleneck of outdoor marketing development. The application of intelligent Internet, innovation of big data and publicity content are the important display to break the bottleneck in the development of outdoor media.

The development of outdoor products requires continuous development and innovation. We need to invest a lot of manpower, material and financial resources to innovate the product structure and temperature control. Outdoor development to change, can not blindly abide by the traditional thinking. To the outdoor machine, outdoor advertising to consider the actual application scene. Let outdoor machine can be better accepted by the public. This requires the following three things:

First, the outdoor innovation is mainly carried out in combination with the demand, and the design is integrated according to the application of the actual scene. Make more use of technology rather than relying solely on the traditional values of the past to sustain growth.

II. Development of external display channels. Now, cross-industry development is now a major mainstream development. The development and display of outdoor production media should be built through multiple channels. Such as cross-channel resource sharing, intelligent interconnected terminal data and other cross-industry communication. At the same time, combined with the needs of enterprises, for the needs of enterprises to do a good job of publicity management.

Third, to increase the interactivity of products, which requires the communication between manufacturers, outdoor media and businesses, to solve the stickiness between customers and products, the design of multi-pair display content, screen touch, etc., to achieve the connection between advertising and customers. Through the contact between consumers and media to form a community, to achieve the repeated dissemination of outdoor media.

In today's diversified media, innovation has become the heart of the current product development. The development of outdoor media is mainly the development of customers. Let the diversified outdoor display become the main force of product development. An important medium to realize the connection between customers and businesses.