With the continuous maturity of technology, consumers' pursuit of the image quality of advertising machine is also getting higher and higher. With the progress of science and technology and the prosperity of economy, the digital dissemination of information has become an irreversible trend. Advertising machine (digital signage), as a representative of digital tools, complies with the trend of informatization and ushered in the outbreak of market applications. It is also an important way for enterprises to promote marketing in the new era.

Accompanied by the continuous expansion of the application market, the industry user needs are increasingly diversified. Although they are essentially information dissemination, the application needs are not the same in different application places. For example, in the shopping mall application, the advertising machine system is aimed at the shopping crowd with high density in the shopping mall. It needs to attract the attention of consumers through strong visual impact, in order to drive the increase of actual sales. In the application of government agencies, it is mainly aimed at the staff in the agencies, and the core appeal is to ensure the timely, efficient and accurate dissemination of information.

In practice, the design of the solution will naturally vary. For example, the advertising machine industry solution provided by Shenzhen Zhiye Information Technology Co., Ltd., through the LCD advertising machine deployed in the hospital, patients and their families can easily obtain the required information, but also can find the correct location in the hospital under the guidance of the advertising machine. For example, it can timely play the list of registration orders and the brief introduction of experts and doctors, as well as some daily health knowledge. Of course, it can also play the promotional video of the hospital, which will improve the service quality and image of the hospital without adding more staff. At the same time, the LCD advertising machine can also play video programs, which can relieve pressure on patients and their families. In the hospital, it can be imagined that everyone's mood is very depressed and nervous. At this time, the advertising machine installed in the waiting area can relieve the tension by playing some health tips, health education films and humorous short films in the form of pictures, videos and texts, thus reducing the patient's sense of irritability.

The current advertising machine market, hardware equipment homogenization has become an indiscontestable fact, in the face of a variety of application needs, the industry manufacturers can be said to be "to the same should change", characteristic solutions naturally become the key to flexibility. This requires enterprises not only to have a strong professional ability, but also a wealth of industry experience, in order to accurately grasp the needs of users, and timely explore the potential needs of users.

In a very long period of time, the domestic advertising machine market, although the number of enterprises involved in the large potential application market, but the overall industry innovation ability is still relatively limited, especially in the advanced design for high-end application market. Nowadays, marketing attaches great importance to solutions, which undoubtedly provides a new way of thinking for enterprise innovation and is conducive to the sustainable and healthy development of the whole industry. However, the transfer of innovation from hardware products to comprehensive solutions also means that the era of pure price competition has come to an end. Based on the competition of comprehensive solutions, the advertising market will gradually enter the era of personalized customization. Since its establishment, Shenzhen Zhiye Information Technology Co., Ltd. focuses on the R&D, production and sales of various commercial display technology applications, such as LCD products, touch applications, multimedia exhibitions, self-service terminals, information release systems, etc., such as: Advertising machine, touch all-in-one machine, education and teaching all-in machine, electronic writing whiteboard conference all-in machine, bright kitchen stove advertising machine, self-service terminal all-in machine and other liquid crystal products, touch terminal application and various commercial display technology application research and promotion work.